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Tobacco Free Florida

A campaign to encourage people to ditch their use of nicotine with the help of nicotine patches which are provided at NO COST by TFF.

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THE VENDING MACHINE

We wanted to encourage people to quit the cigarette right away in exchange for a nicotine patch. In order to do that, I suggested a vending machine that only sold nicotine patches, and the price for them would be to drop one cigarette inside.

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THE MESSAGE

We had to let people know we had the initiative of having free patches around the city, for this the campaign included billboards letting smokers know that they can stop the damage TODAY by quitting with the help of a nicotine patch.

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